A plan to convert more of what you already get, then be findable across the whole 45 minutes you drive.
Prepared for Ryan · September 2026
What you told me
"We need to change the way we do things. Or else we'll just keep going up, down, up, down, riding a rollercoaster. I just want to go up."
"Most of the time it's just the price. And it's only a couple of K, which we could come down."
"I've also got to be better at doing follow-up calls... that's where I need to be better."
"I'd also like to try to win more epoxy jobs, because they can be done regardless of weather."
Did I get that right?
The rollercoaster, in your own numbers
~$0July
$15kAugust
$114k in $43k outSeptember
$425kincome YTD
$274kexpenses YTD
8 → 6guys, after letting two go
Is that the pattern, or was July just a bad one?
What winning a few of those back is worth
You said you lose five or six a month on price. Jobs you'd have happily matched. So let's not talk about what you lose. Let's talk about what getting some of them back is worth.
That adds roughly $0 a month which across a year is$0
This is the work you told me keeps going when it rains. Google has no idea you do it.
Zero. On all 81 points.
Why. And it's fixable.
No epoxy category on your listingPrimary is "Concrete contractor", secondary is "Service establishment". Google has no idea you do epoxy, so it never shows you.
No opening hours setGoogle deprioritises listings with no hours. Customers can't tell if you're open.
"Online estimates" marked unavailableYou do sqm-rate estimates remotely every week. The listing says you don't.
33 reviews, 4.6 starsThirty years of work. We'll come back to this one.
So it's not that you're not good enough. It's that the listing was never finished.
Who's taking the work
Business
Reviews
Grid points in top 3
J Willow Concrete
40
19 of 81 · #1 in 13
Mud Men Design Concreting
75
11 of 81
Sunny Coast Concreting
24
10 of 81
Epicwerx Concreting
9
11 of 81
East-Crete
6
9 of 81
Small Job Concreting
4
12 of 81
Livingstone Concrete
33
0 of 81
Four reviews. Beating thirty years.
What we fix first
Not leads. You already get enquiries. We stop you leaking them.
1
Speed to leadEvery enquiry gets a real-looking reply in minutes, not when you get off the tools. They stop shopping the moment they hear back.
2
Quotes that justify the extra two grandBranded presentation quote, built from the numbers you already put in. You see what they opened, how long they spent, and get a text when they reopen it.
3
A follow-up list that tells you what to doTuesday morning: here are the eight quotes that are two days old. Straight down the list.
4
Reviews on autopilotQR codes for the guys on site, automated request after invoice. Get you past J Willow's 40.
Does that feel like the right first move, before we talk about more leads?
The system: Catch, Cover, Climb
1CATCH
Stop leaking the enquiries you already get.
Speed to lead
Quoting + re-engagement
Follow-up dashboard
Reviews
Call tracking, so you finally know where work comes from
→
2COVER
Be findable across the whole 45 minutes you drive.
Listing rebuilt, categories fixed
Suburb pages north and south
A site that's actually yours
Google, ChatGPT and the rest
→
3CLIMB
Add the revenue that doesn't stop when it rains.
Epoxy as its own line
Past customer reactivation, 30 years of them
Optional: paid ads for instant flow
Which of those three matters most to you right now?
What "up" looks like
Now
Month 3
Month 6
Quote conversion
~50%
58-62%
65%+
Grid points in top 3
0 of 81
8-14
20-30
Google reviews
33
50+
70+
Epoxy visibility
Zero
Ranking
Its own lead line
Where leads come from
Unknown
Tracked
Tracked and tuned
Fewer bad months. That's the whole point.
Is that worth having?
Investment
The whole system$2,200per month inc GST
Included
Everything in Catch, Cover and Climb
Website rebuilt and owned by you
Quoting, CRM and follow-up systems
Reviews, call tracking, reporting
Past customer reactivation
First 3 months
+$1,000/mo while we build the foundation: new site, listing rebuild, CRM and quoting setup. No separate setup invoice. Drops to $2,200 from month 4.
Optional, when you're ready
Google and Meta ads managed, +$600/mo plus your ad spend. Worth adding once the Catch layer is live, so you're not pouring leads into a bucket that leaks.
You're already paying Local Search $720 a month. This replaces it.
Ready to get started?
1. Agreement via BreezeDoc2. Access to listing, site and Tradify3. Build starts this week